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Creating Success: How to Write a Marketing Plan

Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition

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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.

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Creating Success: How to Write a Marketing Plan, John Westwood

Język
Rok wydania
2011
Oprawa
(miękka),
Stan książki
Bardzo dobry
Cena
50,79 zł

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Tytuł
Creating Success: How to Write a Marketing Plan
Podtytuł
Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
Język
angielski
Wydawca
Kogan Page
Rok wydania
2011
Oprawa
miękka
Liczba stron
144
ISBN10
0749461500
ISBN13
9780749461508
Seria
Opis
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.