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The Marketing Pocketbook
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Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Zakup książki
The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Język
- Rok wydania
- 1996
- Oprawa
- (miękka)
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- Tytuł
- The Marketing Pocketbook
- Język
- angielski
- Autorzy
- Tony Fletcher, Neil Russell-Jones
- Wydawca
- Management Pocket Books
- Rok wydania
- 1996
- Oprawa
- miękka
- Liczba stron
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Seria
- Tagi
- Marketing i PR
- Opis
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.