Jeanne Bliss Książki

Focusing on building passionate and loyal customer relationships, this book offers insights from expert Jeanne Bliss on transforming ordinary businesses into beloved brands. It highlights the importance of creating vocal fans who not only return but actively promote the business through various social media platforms. With endorsements from influential figures like Tony Hsieh, the book emphasizes strategies for driving growth through exceptional customer experiences.

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve.

Customer experience pioneer Jeanne Bliss reveals how "Make Mom Proud" companies outshine their competitors through a transformative 5-step guide. Bliss emphasizes the importance of treating customers as you would your mother, fostering a culture where employees can deliver exceptional service. These companies shift from "gotcha" moments to supportive interactions by rethinking business practices and empowering employees to resolve customer frustrations. Bliss outlines a five-step plan for evaluating and enhancing organizational behaviors. **Step 1: "Be the Person I Raised You to Be"** focuses on hiring and developing employees to bring their best selves to work. For instance, Vail Resorts eliminated the phrase "Our policy is..." to empower staff. **Step 2: "Don't Make Me Feed You Soap"** addresses eight common customer frustrations and how to create seamless experiences. **Step 3: "Put Others Before Yourself"** encourages prioritizing customer goals, exemplified by Mayfair Diagnostics, which redesigned its clinic to enhance patient emotions and achieved rapid profitability. **Step 4: "Take the High Road"** highlights companies like Virgin Hotels that prioritize ethical practices over profit, such as fair pricing at mini bars. **Step 5: "Stop the Shenanigans!"** prompts businesses to assess current behaviors and implement immediate improvements. With 32 case studies and engaging visuals, this guide makes Bliss’s approach prac