Managing Innovation in Organisations
Fostering an Entrepreneurial Approach
- 144 strony
- 6 godzin czytania
Focusing on the critical role of innovation in maintaining competitiveness, this book provides guidelines for managing innovation processes within organizations. It covers various types of innovation, from incremental to radical, and emphasizes the integration of innovation into organizational practices and partnerships. Each chapter addresses distinct aspects of innovation management, including effective communication of ideas and strategies for commercializing innovations, offering a comprehensive approach to fostering a culture of innovation in a global marketplace.