Mehrdad Baghai Książki

Based on a five-year study of 30 of the world's greatest growth companies, this is a practical guide to achieving profitable growth.

Exploring the dynamics of collective behavior, this book challenges the traditional command-and-control management style, highlighting its shortcomings in engaging people. It advocates for a participatory model but questions the binary classification of collective behavior. By examining the interplay between cooperation and conflict, the author encourages readers to rethink leadership strategies and embrace a more nuanced understanding of how individuals work together.

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain―especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.