Dave Kerpen Książki

Bestseller, który ukazuje potęgę rekomendacji w erze mediów społecznościowych. W świecie Facebooka, Twittera, Vinea, Instagrama i innych platform, rekomendacje przyjaciół mają większą moc niż jakakolwiek reklama. Książka przedstawia nowe studia przypadków z wschodzących serwisów społecznościowych, które pomagają wykorzystać siłę marketingu szeptanego do przekształcenia biznesu. Kluczowe jest słuchanie klientów i potencjalnych klientów, dostarczanie wartości, ekscytacji i niespodzianek. Najważniejsze jest jednak nauczenie się, jak prawdziwie angażować klientów i pomagać im w szerzeniu informacji o marce.

Dave Kerpen's follow-up to his bestselling "Likeable Social Media" gives business owners and marketers time-tested strategies for growing revenue"Likeable Business" lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

Jessica Hart has never forgotten Matthew Landley. After all, he was her first love when she was fifteen years old. But he was also her school maths teacher, and their forbidden affair ended in scandal with his arrest and imprisonment. Now, seventeen years later, Matthew returns with a new identity, a long-term girlfriend and a young daughter, who know nothing of what happened before. Yet when he runs into Jessica, neither of them can ignore the emotional ties that bind them together. With so many secrets to keep hidden, how long can Jessica and Matthew avoid the dark mistakes of their past imploding in the present?

"What does it take to win success and influence? In a world where we are constantly connected, it's those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who others like, respect and trust. The Art of Peoplereveals the eleven people skills that will get you more of what you want at work, at home and in life. Accessible, easy to execute and often counter-intuitive, these eleven principles will show you how to charm and win over anyone, no matter who you are or what profession you're in."