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Jack Trout Życiorys

    31 stycznia 1935 – 4 czerwca 2017
    Jack Trout
    Bottom-up marketing
    Differentiate or Die
    The 22 Immutable Laws of Marketing
    Positioning. The Battle for Your Mind
    Marketing Warfare
    В поисках очевидного (V poiskakh ochevidnogo). In search of the obvious.