Bookbot

John Seabrook

    John Seabrook
    Культура маркетинга, маркетинг культуры
    The song machine
    Nobrow
    • Nobrow

      The Culture of Marketing + the Marketing of Culture

      • 208 stron
      • 8 godzin czytania

      What happens when the old elite distinctions between highbrow and lowbrow no longer apply? When artists show at K-Mart, museums are filled with TV screens and thebrand name on a shirt is worth more than its cut? Welcome to the world of Nobrow. schovat popis

      Nobrow
      4,0
    • The song machine

      • 338 stron
      • 12 godzin czytania

      There's a reason hit songs offer such guilty pleasure--they're designed that way. Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today's songs bristle with them: a hook every seven seconds is the rule. The song machine explores what the new hits may be doing to our brains and listening habits, especially as music services use streaming data to gather music into new genres invented by algorithms based on listener behavior. Revelatory and original, this book will change the way you listen to music.

      The song machine
      3,9