Noah J. Goldstein Książki

Kazdego dnia stajemy przed wyzwaniem, jakim jest naklanianie innych, by robili to, co chcemy. Ale co sprawia, ze ludzie zgadzaja sie spelniac nasze prosby? Ta ksiazka, oparta na wynikach prowadzonych od 60 lat badan nad psychologia perswazji, zawiera wiele wartosciowych spostrzezen, które pomoga ci zwiekszyc sile przekonywania w pracy i w domu.

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

This pocket-sized guide distills the principles of persuasive science from the international bestseller Yes!, offering practical applications for everyday situations. It empowers readers to enhance their influence and communication skills, making it an essential tool for personal and professional interactions. The book provides actionable insights that can be easily integrated into daily life, helping individuals navigate various social scenarios with confidence and effectiveness.

Ať jste manažer, právnička, zdravotník, servírka, obchodník, učitel nebo máte úplně jinou profesi, kniha je napsána tak, aby vám pomohla stát se mistry přesvědčování. Stačí, když porozumíte psychologii přesvědčování a budete využívat techniky a strategie, které jsou vědecky prověřené a účinné.