Luke Hohmann Książki

Innovation Through Understanding sm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start . Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

At last, a book that provides the software engineering community with a clearer understanding of the business value of software architecture. There are currently a significant number of books on creating, documenting, and implementing software architecture, but precious few resources have addressed how to build a software architecture that aligns with a customer's overall business goals. In this new book, Luke Hohmann borrows from his extensive experience managing successful enterprise software projects to provide practical wisdom on creating and sustaining winning software solutions. This book helps technologists grasp the business ramifications of their decisions, and provides business-oriented software professionals (e.g. sales people and marketers) with better knowledge of how robust software can be built and maintained.