David A. Peoples Książki

In the first edition, David Peoples confidently promised to guide readers on the "road to glory." Four years and fifty thousand copies later, his book has become the most successful guide on business presentations. This new edition surpasses the original, featuring updated techniques for effective presenting and persuasion. It introduces new chapters covering team presentations, utilizing presentations as marketing tools, and choosing between high-tech and low-tech visuals, along with a "follow the bouncing ball" planning guide. Enhanced with new illustrations and checklists, this edition draws on Peoples' 30 years of experience at IBM as a marketer, manager, and sales trainer. It teaches you how to excel by managing nerves, dealing with difficult audience members, avoiding the "Seven Deadly Sins" of presenting, capturing attention, maintaining interest, and effectively structuring openings and closings. It also reveals the presenter's secret weapon, offers tips for humor, and includes a chapter titled "60 Tips in 60 Minutes" for quick solutions to common presentation challenges. Rich with real-life examples and the expertise of a leading authority on presentations, this edition serves as the ultimate resource for mastering the art of presenting, persuading, and achieving success.