Image by Design
From Corporate Vision to Business Reality - Second Edition Updated with Newest Advances
- 272 strony
- 10 godzin czytania
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
