Peter Fader Książki

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

First edition copyright 2011. Formerly titled Wharton executive education customer centricity essentials.