Bookbot

Alina Wheeler

    1 stycznia 1948
    Designing Brand Identity
    Kreowanie marki
    • Kreowanie marki

      przewodnik dla menedżerów marki

      • 308 stron
      • 11 godzin czytania
      Kreowanie marki2010
    • Designing Brand Identity

      • 320 stron
      • 12 godzin czytania

      Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

      Designing Brand Identity2003
      4,2