A "guided tour of the complex, fast-moving, and influential world of algorithms: what they are, why they're such powerful predictors of human behavior, and where they're headed next"--Amazon.com.
This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination.
2016 marks the 60-year anniversary of the phrase 'Artificial Intelligence' and in this fascinating book, Luke Dormehl charts the weird and wonderful journey of one of mankind's greatest projects, the creation of Thinking Machines. This is a story of how what it means to be human in the face of accelerating machine intelligence. It's about trying to make computers that are smarter than we are, and what happens when it goes wrong. About what creativity means when all knowledge is data that can be stored on microchips. Or about what happens when machines can learn from their mistakes much faster than humans can. And above all, it's about the dazzling future around the corner, how our lives might just change forever, and whether you and I aren't just thinking machines of a sort as well.