"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description
The new edition of this highly successful textbook offers Western and non-Chinese business people a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, it provides a guide to market entry, managing operations and marketing in this unique social and cultural environment. It offers a fresh look at the evolving marketplaces and their interactions with government and the army, and will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Far too many management programs overlook historical context, with history only mentioned briefly. The Biographical Dictionary of Management clarifies the significance of terms like "Morganized" or "Taylorized," and highlights the contributions of around 600 individuals essential to management science. This reference work spans the evolution of management over the last four thousand years, from ancient merchant princes to late twentieth-century online entrepreneurs. It features prominent figures such as Henry Ford, Adam Smith, and Frederick Winslow Taylor, as well as lesser-known contributors like Mitsui Takatoshi and Ida Minerva Telfer, who have shaped the field in various ways.
This ambitious work aims to capture the discipline's growth since commerce began, distinguishing itself from other biographical dictionaries by including those who have made significant contributions or exemplified key trends in management. It encompasses a diverse range of thinkers, including economists, inventors, and psychologists, whose ideas have influenced modern business practices.
More than a historical account, this dictionary seeks to articulate a philosophy of management, with contributions from business academics, professionals, journalists, and historians. By broadening the scope, it aims to reflect the richness and diversity of management thought throughout history. Key features include its inclusive nature, covering major business c
Lusitania, jeden z nejluxusnějších transatlantických parníků na světě, odplouvá 1. května 1915 z New Yorku k Evropě, kde před nedávnem vypukla první světová válka. U stolu č. 22 v první třídě se sešla různorodá společnost movitých pasažérů mezi nimiž nechybí bohatý průmyslník, bývalý britský vicekonzul či manželka kanadského důstojníka. Jednoho dne je v zamčené kajutě s klíčem uvnitř nalezena mrtvola a smrtící zbraň se nenajde. Na výzvu kapitána se vyšetřování vraždy ujímá Patrick Gallagher, státní úředník vlády Jejího Veličenstva.
Den po dni se blíží rozuzlení záhady zamčeného pokoje, ale také katastrofa potopení Lusitanie, co do počtu obětí srovnatelná s potopením Titaniku o tři roky dříve.
