Thomas Albert Sebeok Książki

Offers an account of the rise of semiotics in the United States. This work focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. It also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

This updated second edition of Signs combines some of Sebeok?s most important essays with a new general introduction, introductory passages at the outset of each chapter, a glossary, and brief biographies of the major semioticians. schovat popis