James C. Abegglen Książki

Competitive survival in today's world demands a more complete understanding of the Japanese way of business. This important book provides a head-headed look at the real strengths and weaknesses of the kaisha - the Japanese Corporation - which is the driving force behind the Japanese economic surge. Filled with practical, quantitative information, expert advice, and invaluable analysis, this is an insiders' guide to the Japanese corporations as competitors.

A detailed analysis of East Asian countries, politics, and growing markets shows why this enormous region is fast becoming an important market for American businesses