Christopher A. Bartlett Książki

SEVENTH EDITION

Presents a coherent framework for assessing your company's current international posture and a clear vision of the corporate skills required in today's global market. Leads your senior managers to identify the specific organizational skills your company must develop.

Based on six years of research and interviews with managers at every level, this text explores the collapse of an outdated corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual.

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.