This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
Winner of the 1995 National Magazine Award for Essays and Criticism, this collection observes the spectacle of democratic life and values, exploring who is engaging with and who is disengaging from the American experiment at the end of the century. Drawn from Lewis Lapham's monthly “Notebook” column for Harper’s magazine, these essays reflect on the period from winter 1989 to spring 1995, during which the American elite sought a new national narrative to replace the fading communist conspiracy. Lapham portrays a society grappling with its identity at the close of a century that was once defined by America. His insights highlight the moral and intellectual dilemmas faced by the ruling elites across media, academia, business, and government during these years. The spectacle is both humorous and tragic, showcasing Lapham's prowess as an essayist. His sketches address diverse events, including the wars in Panama and the Persian Gulf, the rise of Richard Nixon and O.J. Simpson, and the contrasting moral inspections from both the left and right. Lapham critiques the media’s trivialization of history, the diminishing presence of President Clinton, the emergence of Newt Gingrich, and the troubling practices of corporate swindling and sensationalized news.