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Shopper, Buyer, and Consumer Behavior
Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
Parametry
- 721 stron
- 26 godzin czytania
Więcej o książce
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Zakup książki
Shopper, Buyer, and Consumer Behavior, M. Joseph Sirgy, Jay D. Lindquist
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 459,99 zł
Metody płatności
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- Tytuł
- Shopper, Buyer, and Consumer Behavior
- Podtytuł
- Theory, Marketing Applications, and Public Policy Implications - Fourth Edition
- Język
- angielski
- Autorzy
- M. Joseph Sirgy, Jay D. Lindquist
- Wydawca
- Atomic Dog Pub Inc
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 721
- ISBN10
- 1426630506
- ISBN13
- 9781426630507
- Seria
- Opis
- Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.