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Emotional Branding

The New Paradigm for Connecting Brands to People - Updated and Revised Edition - Includes Winning Internet Strategies in the Age of Social Media

Ocena książki

Parametry

  • 325 stron
  • 12 godzin czytania

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All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities

Wydanie

Zakup książki

Emotional Branding, Sergio Zyman, Marc Gobé

Język
Rok wydania
2015
Oprawa
(miękka),
Stan książki
Dobry
Cena
25,19 zł

Metody płatności

3,6
Bardzo dobra
54 Ocena

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Tytuł
Emotional Branding
Podtytuł
The New Paradigm for Connecting Brands to People - Updated and Revised Edition - Includes Winning Internet Strategies in the Age of Social Media
Język
angielski
Rok wydania
2015
Oprawa
miękka
Liczba stron
325
ISBN10
1581156723
ISBN13
9781581156720
Seria
Ocena
3,55 z 5
Opis
All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities