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The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter

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Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

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The Search, John Battelle

Język
Rok wydania
2006
Oprawa
(miękka)
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Tytuł
The Search
Podtytuł
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Język
angielski
Rok wydania
2006
Oprawa
miękka
Liczba stron
336
ISBN10
1591841410
ISBN13
9781591841418
Seria
Oryginalna nazwa
The search
Ocena
3,85 z 5
Opis
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.