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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Zakup książki
Purple Cow. Transform Your Business by Being Remarkable, Seth Godin
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 33,77 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Purple Cow. Transform Your Business by Being Remarkable
- Język
- angielski
- Autorzy
- Seth Godin
- Wydawca
- Penguin Books
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 160
- ISBN10
- 014101640X
- ISBN13
- 9780141016405
- Seria
- Tagi
- Biznes, Tematyka filozoficzna, Przywództwo, Marketing i PR, Pieniądze, Case Studies, Sukces biznesowy
- Pierwsze wydanie
- 2002
- Oryginalna nazwa
- Purple Cow: Transform Your Business by Being Remarkable
- Ocena
- 3,8 z 5
- Opis
- You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.