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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Zakup książki
Creative advertising, Mario Pricken
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 96,99 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Creative advertising
- Język
- angielski
- Autorzy
- Mario Pricken
- Wydawca
- Thames & Hudson
- Rok wydania
- 2010
- Oprawa
- miękka
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Seria
- Kategorie
- Ocena
- 4,05 z 5
- Opis
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.