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Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.
Zakup książki
Public Relations Strategy, Drew Boyd
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
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- Tytuł
- Public Relations Strategy
- Język
- angielski
- Autorzy
- Drew Boyd
- Wydawca
- Kogan Page
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 208
- ISBN13
- 9780749456405
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,4 z 5
- Opis
- Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.