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Escaping the Build Trap

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"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.

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Escaping the Build Trap, Melissa Perri

Język
Rok wydania
2019
Oprawa
(miękka)
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4,4
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240 Ocena

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Tytuł
Escaping the Build Trap
Język
angielski
Wydawca
O'Reilly
Rok wydania
2019
Oprawa
miękka
Liczba stron
180
ISBN10
149197379X
ISBN13
9781491973790
Seria
Ocena
4,35 z 5
Opis
"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small"--Page 4 of cover.