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Integrated Advertising, Promotion and Marketing Communications, Global Edition
Eighth Edition
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Zakup książki
Integrated Advertising, Promotion and Marketing Communications, Global Edition, Kenneth E. Clow, Donald Baack
- Język
- Rok wydania
- 2017
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 14,29 zł
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- Tytuł
- Integrated Advertising, Promotion and Marketing Communications, Global Edition
- Podtytuł
- Eighth Edition
- Język
- angielski
- Autorzy
- Kenneth E. Clow, Donald Baack
- Rok wydania
- 2017
- Oprawa
- miękka
- Liczba stron
- 512
- ISBN10
- 1292222697
- ISBN13
- 9781292222691
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.