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For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Zakup książki
Integrated Advertising, Promotion and Marketing Communications, Donald Baack, Kenneth Clow
- Język
- Rok wydania
- 2014
- Oprawa
- (spiralna)
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- Tytuł
- Integrated Advertising, Promotion and Marketing Communications
- Język
- angielski
- Autorzy
- Donald Baack, Kenneth Clow
- Wydawca
- Pearson Education Limited
- Rok wydania
- 2014
- Oprawa
- spiralna
- Liczba stron
- 480
- ISBN10
- 0273786989
- ISBN13
- 9780273786986
- Seria
- Tagi
- Podręczniki, Biznes
- Ocena
- 5 z 5
- Opis
- For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.