Wyprzedane, ale poszukiwane!
Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
Autorzy
Ocena książki
Więcej o książce
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.
Zakup książki
Strategic Brand Management, Kevin Lane Keller
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Strategic Brand Management
- Podtytuł
- Building, Measuring, and Managing Brand Equity - Global Edition, Fourth Edition
- Język
- angielski
- Autorzy
- Kevin Lane Keller
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 600
- ISBN10
- 0273779419
- ISBN13
- 9780273779414
- Seria
- Tagi
- Biznes, Literatura fachowa, Komunikacja, Marketing i PR, Reklama i promocja, Zakupy, Znaki towarowe
- Pierwsze wydanie
- 2007
- Oryginalna nazwa
- Strategic brand management
- Ocena
- 4,25 z 5
- Opis
- For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.