Brandwashed

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Foreword by Morgan Spurlock. From the bestselling author of Buyology comes a shocking insider’s look at how global giants manipulate our minds to persuade us to buy. Marketing visionary Martin Lindstrom, with over twenty years of experience in branding, exposes the psychological tricks companies use to win our hard-earned dollars. Building on Vance Packard's classic, The Hidden Persuaders, Lindstrom reveals alarming insights, including how advertisers target children from the womb and the surprising thoughts heterosexual men have when exposed to sexually provocative ads. He highlights how marketers exploit public fears surrounding global issues like contagions and extreme weather to drive sales. The book presents neuroscientific evidence of our addiction to smartphones, which can be harder to overcome than substance dependencies. It also uncovers how companies mine our digital footprints to tailor ads to our psychological profiles and how some brands intentionally create chemically addictive products. A three-month guerrilla marketing experiment sheds light on the most powerful hidden persuader of all. This searing expose introduces a new class of tricks and techniques, showcasing the insidious nature of 21st-century persuasion.