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The power of traditional advertising has diminished; what truly drives business today is word-of-mouth. People trust recommendations from a friend, colleague, teacher, or celebrity. Many believe they cannot do anything to promote interpersonal referrals, but the author of this successful book presents a series of practical techniques that allow businesses to harness the power of referrals to gain new customers. The secret lies in understanding the reasons why consumers recommend certain products or services. Companies can ensure an efficient cycle of recommendations by keeping all their customers happy and engaged with something to say about their products or services.
Zakup książki
The Referral Engine, John Jantsch
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- The Referral Engine
- Język
- angielski
- Autorzy
- John Jantsch
- Wydawca
- Penguin
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 1591844428
- ISBN13
- 9781591844426
- Seria
- Kategorie
- Ocena
- 3,85 z 5
- Opis
- The power of traditional advertising has diminished; what truly drives business today is word-of-mouth. People trust recommendations from a friend, colleague, teacher, or celebrity. Many believe they cannot do anything to promote interpersonal referrals, but the author of this successful book presents a series of practical techniques that allow businesses to harness the power of referrals to gain new customers. The secret lies in understanding the reasons why consumers recommend certain products or services. Companies can ensure an efficient cycle of recommendations by keeping all their customers happy and engaged with something to say about their products or services.