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Predictably irrational

The hidden forces that shape our decisions

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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Zakup książki

Predictably irrational, Dan Ariely

Język
Rok wydania
2010
Oprawa
(miękka),
Stan książki
Dobry
Cena
21,26 zł

Metody płatności

4,1
Bardzo dobra
1804 Ocena

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Tytuł
Predictably irrational
Podtytuł
The hidden forces that shape our decisions
Język
angielski
Autorzy
Dan Ariely
Wydawca
Harper
Rok wydania
2010
Oprawa
miękka
Liczba stron
400
ISBN10
0062018205
ISBN13
9780062018205
Seria
Pierwsze wydanie
2008
Oryginalna nazwa
Predictably Irrational
Ocena
4,05 z 5
Opis
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.