Więcej o książce
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Zakup książki
Strategic Management, Fred R. David, Afife N. Sayın
- Język
- Rok wydania
- 1969
- Oprawa
- (twarda),
- Stan książki
- Uszkodzony
- Cena
- 5,17 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Strategic Management
- Podtytuł
- Fifth Edition
- Język
- angielski
- Autorzy
- Fred R. David, Afife N. Sayın
- Wydawca
- Prentice Hall
- Rok wydania
- 1969
- Oprawa
- twarda
- Liczba stron
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Seria
- Kategorie
- Tagi
- Podręczniki, Biznes, Poradniki, Uniwersytet
- Ocena
- 4 z 5
- Opis
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.