Kupujesz dokładnie tę książkę,która jest na zdjęciu.
Więcej o książce
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
Wydanie
Zakup książki
Consumer Behavior, John C. Mowen
- Język
- Rok wydania
- 1990
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 1,96 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Consumer Behavior
- Podtytuł
- Second Edition
- Język
- angielski
- Autorzy
- John C. Mowen
- Wydawca
- Collier Macmillan
- Rok wydania
- 1990
- Oprawa
- twarda
- Liczba stron
- 814
- ISBN10
- 0023846011
- ISBN13
- 9780023846014
- Seria
- Kategorie
- Tagi
- Opis
- By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.