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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Zakup książki
Essentials of Marketing, Jim Blythe
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Essentials of Marketing
- Język
- angielski
- Autorzy
- Jim Blythe
- Wydawca
- Pearson Education Limited
- Rok wydania
- 2012
- Oprawa
- miękka
- ISBN10
- 0273757687
- ISBN13
- 9780273757689
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,5 z 5
- Opis
- Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: · traditional marketing techniques and theories, · the practical and tactical decision-making processes involved in marketing, · up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.