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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.
Zakup książki
Scientific Advertising, Claude C. Hopkins
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Scientific Advertising
- Język
- angielski
- Autorzy
- Claude C. Hopkins
- Wydawca
- WWW.SNOWBALLPUBLISHING.COM
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 80
- ISBN13
- 9781607962366
- Seria
- Kategorie
- Ocena
- 4 z 5
- Opis
- Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.