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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Zakup książki
Brand New China, Jing Wang
- Język
- Rok wydania
- 2008
- Oprawa
- (twarda)
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- Tytuł
- Brand New China
- Język
- angielski
- Autorzy
- Jing Wang
- Wydawca
- Harvard University Press
- Rok wydania
- 2008
- Oprawa
- twarda
- Liczba stron
- 432
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Seria
- Tagi
- Chiny
- Ocena
- 3,1 z 5
- Opis
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.