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Being Indian

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India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. The Indian economy is already the fourth largest in terms of purchasing power parity. It is in the top ten overall GNP. Yet at least 200 million Indians remain desperately poor. Illiteracy rates are high. Drawing on sources as diverse as ancient Sanskrit treatises and Bollywood lyrics, Pavan Varma creates a vivid and compelling portrait of India and its people, helping to make sense of these contradictory facets of Indian culture.

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Being Indian, Pavan K. Varma

Język
Rok wydania
2006
Oprawa
(miękka),
Stan książki
Dobry
Cena
1,43 zł

Metody płatności

3,6
Bardzo dobra
42 Ocena

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Tytuł
Being Indian
Język
angielski
Rok wydania
2006
Oprawa
miękka
Liczba stron
240
ISBN10
0099486822
ISBN13
9780099486824
Seria
Ocena
3,6 z 5
Opis
India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. The Indian economy is already the fourth largest in terms of purchasing power parity. It is in the top ten overall GNP. Yet at least 200 million Indians remain desperately poor. Illiteracy rates are high. Drawing on sources as diverse as ancient Sanskrit treatises and Bollywood lyrics, Pavan Varma creates a vivid and compelling portrait of India and its people, helping to make sense of these contradictory facets of Indian culture.