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The decisive moment : how the brain makes up its mind

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Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.

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The decisive moment : how the brain makes up its mind, Jonah Lehrer

Język
Rok wydania
2009
Oprawa
(twarda),
Stan książki
Dobry
Cena
26,99 zł

Metody płatności

3,9
Bardzo dobra
99+ Ocena

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Tytuł
The decisive moment : how the brain makes up its mind
Język
angielski
Rok wydania
2009
Oprawa
twarda
Liczba stron
294
ISBN10
1847673139
ISBN13
9781847673138
Seria
Pierwsze wydanie
2009
Oryginalna nazwa
How We Decide
Ocena
3,85 z 5
Opis
Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.