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Advertising Copywriting

Parametry

  • 306 stron
  • 11 godzin czytania

Więcej o książce

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

Wydanie

Zakup książki

Advertising Copywriting, Philip Ward Burton

Język
Rok wydania
1978
Oprawa
(twarda)
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Tytuł
Advertising Copywriting
Język
angielski
Wydawca
Grid Pub
Rok wydania
1978
Oprawa
twarda
Liczba stron
306
ISBN10
0882441590
ISBN13
9780882441597
Seria
Kategorie
Opis
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.