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Do we see the world as it truly is? Cognitive scientist Donald Hoffman says no: our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. The world is nothing like what we see through our eyes, and "The Case Against Reality" explains why.
Zakup książki
The Case Against Reality, Donald D. Hoffman
- Język
- Rok wydania
- 2020
- Oprawa
- (miękka),
- Stan książki
- Uszkodzony
- Cena
- 40,65 zł
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The Case Against Reality
- Język
- angielski
- Autorzy
- Donald D. Hoffman
- Wydawca
- Penguin Press
- Rok wydania
- 2020
- Oprawa
- miękka
- Liczba stron
- 272
- ISBN10
- 0141983418
- ISBN13
- 9780141983417
- Seria
- Kategorie
- Ocena
- 3,65 z 5
- Opis
- Do we see the world as it truly is? Cognitive scientist Donald Hoffman says no: our visual perceptions are not a window on reality, but are interfaces constructed by natural selection. Using thirty years of his own research, as well as others' work in evolutionary biology, game theory, neuroscience, computer science, information theory, and philosophy, Hoffman proves that evolution has shaped our perceptions into illusions. The sensory simplifications that once maximized our performance and reproductive fitness are now impressions that can be manipulated by marketing and design. The world is nothing like what we see through our eyes, and "The Case Against Reality" explains why.





