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Copywriting. Successful writing for design, advertising, and marketing
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Zakup książki
Copywriting. Successful writing for design, advertising, and marketing, Mark Shaw
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 43,19 zł
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- Tytuł
- Copywriting. Successful writing for design, advertising, and marketing
- Język
- angielski
- Autorzy
- Mark Shaw
- Wydawca
- Laurence King
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 240
- ISBN10
- 1780670001
- ISBN13
- 9781780670003
- Seria
- Kategorie
- Ocena
- 4,05 z 5
- Opis
- Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.