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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Zakup książki
Contemporary Strategy Analysis, Robert M. Grant
- Język
- Rok wydania
- 2015
- Oprawa
- (miękka)
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- Tytuł
- Contemporary Strategy Analysis
- Podtytuł
- Text Edition - Ninth Edition
- Język
- angielski
- Autorzy
- Robert M. Grant
- Wydawca
- WILEY
- Rok wydania
- 2015
- Oprawa
- miękka
- Liczba stron
- 480
- ISBN10
- 1119120837
- ISBN13
- 9781119120834
- Seria
- Tagi
- Podręczniki, Biznes, Szkoła
- Ocena
- 3,85 z 5
- Opis
- Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.