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Parametry
- 272 strony
- 10 godzin czytania
Więcej o książce
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Zakup książki
Selling the Invisible, Harry Beckwith
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Selling the Invisible
- Język
- angielski
- Autorzy
- Harry Beckwith
- Wydawca
- Grand Central Publishing
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Seria
- Kategorie
- Pierwsze wydanie
- 1997
- Oryginalna nazwa
- Selling the Invisible
- Ocena
- 3,95 z 5
- Opis
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.