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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
Zakup książki
Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Smith
- Język
- Rok wydania
- 2012
- Oprawa
- (twarda)
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- Tytuł
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Język
- angielski
- Autorzy
- Paul Smith
- Wydawca
- AMACOM
- Rok wydania
- 2012
- Oprawa
- twarda
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Seria
- Kategorie
- Tagi
- Biznes, Przywództwo, Komunikacja, Pisanie
- Ocena
- 3,8 z 5
- Opis
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.