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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
Zakup książki
Marketing Metrics, Christina Inge
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- Marketing Metrics
- Podtytuł
- Leverage Analytics and Data to Optimize Marketing Strategies
- Język
- angielski
- Autorzy
- Christina Inge
- Wydawca
- Kogan Page
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 336
- ISBN13
- 9781398606616
- Seria
- Tagi
- Biznes
- Ocena
- 4,65 z 5
- Opis
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.