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Focusing on the covid-19 pandemic, this project examines the interplay between consumer culture, cultural citizenship, and brand responses during a crisis. It delves into how brands navigate societal challenges and the implications for consumer behavior and identity in times of uncertainty. Through this lens, the work highlights the evolving relationship between consumers and brands in a rapidly changing cultural landscape.
Zakup książki
Consuming Crisis, Francesca Sobande
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- Consuming Crisis
- Podtytuł
- Commodifying Care and COVID-19
- Język
- angielski
- Autorzy
- Francesca Sobande
- Wydawca
- SAGE Publications Ltd
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 160
- ISBN13
- 9781529793970
- Seria
- Opis
- Focusing on the covid-19 pandemic, this project examines the interplay between consumer culture, cultural citizenship, and brand responses during a crisis. It delves into how brands navigate societal challenges and the implications for consumer behavior and identity in times of uncertainty. Through this lens, the work highlights the evolving relationship between consumers and brands in a rapidly changing cultural landscape.