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The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
Zakup książki
The Customer Experience Model, Adyl Aliekperov
- Język
- Rok wydania
- 2020
- Oprawa
- (twarda)
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- Tytuł
- The Customer Experience Model
- Język
- angielski
- Autorzy
- Adyl Aliekperov
- Wydawca
- Routledge
- Rok wydania
- 2020
- Oprawa
- twarda
- Liczba stron
- 110
- ISBN13
- 9780367478254
- Seria
- Opis
- The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.