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Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.
Zakup książki
Inclusive Marketing, Jerry Daykin
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- Inclusive Marketing
- Podtytuł
- Why Representation Matters to Your Customers and Your Brand
- Język
- angielski
- Autorzy
- Jerry Daykin
- Wydawca
- Kogan Page
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 264
- ISBN13
- 9781398607354
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.