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Focusing on user experience and research, this bestselling guide emphasizes the importance of placing consumers at the center of marketing campaigns. It provides practical and straightforward advice, showcasing the latest research methods to enhance understanding of consumer behavior. The book serves as a valuable resource for marketers seeking to improve their strategies through effective user insights.
Zakup książki
User Research, Stephanie Marsh
- Język
- Rok wydania
- 2022
- Oprawa
- (twarda)
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- Tytuł
- User Research
- Podtytuł
- Improve Product and Service Design and Enhance Your UX Research
- Język
- angielski
- Autorzy
- Stephanie Marsh
- Wydawca
- Kogan Page
- Rok wydania
- 2022
- Oprawa
- twarda
- Liczba stron
- 344
- ISBN13
- 9781398603608
- Seria
- Tagi
- Ocena
- 4,35 z 5
- Opis
- Focusing on user experience and research, this bestselling guide emphasizes the importance of placing consumers at the center of marketing campaigns. It provides practical and straightforward advice, showcasing the latest research methods to enhance understanding of consumer behavior. The book serves as a valuable resource for marketers seeking to improve their strategies through effective user insights.